NOUN TMA Questions & Answers: MKT826 - Marketing Management And Strategy

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NOUN TMA Questions & Answers: MKT826 - Marketing Management And Strategy

Postby Jed » Fri Jun 19, 2020 4:05 am

NOUN TMA Questions & Answers: MKT826 - Marketing Management And Strategy


2020_2 TMA2 & 3


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Product consideration pricing do not include
Answer: product weight

Which of these is not among the \
Answer: population

The benefits of a brand do not include
Answer: high risk

Which of these is not connected with brand management?
Answer: brand segmentation

Which of these is not a problem of marketing in developing economies?
Answer: growing population

Business marketing is otherwise known as
Answer: industrial marketing

Organisational markets do not include
Answer: international

Product Classification does not include
Answer: classified product

Product development process starts with
Answer: idea screening

Which of these is not a marketing concept?
Answer: manufacturing

One of these is not a characteristic of a segment
Answer: relevant

Which of these is not a criterion for segmenting consumer market?
Answer: economic

Which of these is not a type of business products?
Answer: business product

Benefits of packaging do not include
Answer: cost reduction


Which of these reasons do not justify the need for marketing?
Answer: demand exceed supply

Options in the decline stage of a product does not include
Answer: penetrate the market

Which of these is a marketing concept?
Answer: wholistic marketing

Which of these is not an example of service? Answer: furniture construction



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Jed
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Re: NOUN TMA Questions & Answers: MKT826 - Marketing Management And Strategy

Postby Jed » Fri Jun 19, 2020 4:23 am

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1 Which of the following is part of the marketing communications mix?

Public relations

2 Strategic goals of marketing communication include all but:

Ensuring good packaging for the products

3 When the price of a product remains unchanged for a long time, it is called:

Traditional pricing

4 The compleion of an identifiable peice of work by an employee is referred to as:

Task identify

5 Which of the following refers to a collection of incentives to stimulate greater purchase of products?

Sales Promotion

6 When advertisment is used to reach consumers through repetition of the message, it is called:

Pervasiveness

7 The marketing comminication mix that requires making presentations, and having two - way
communication is called:

Personal selling

8 ______________ is an activity undertaken by a company to promote individual products that are not
paid for directly

Public relations

9 Which of the marketing communication mix has the benefit of inviting consumers to buy a product
immediately?

Sales promotion

10 Sales forecasting is not used for one of the following:

To budget selling expenses
To coordinate production levels
To establish to sales quotas
***None of the listed


11 Pricing decisions are not influenced by ________________

Demand for the goods
Demographic factors
Psychological factors
***None of the listed


12 ____________ is a measure of consumer's sensitivity to prices of goods and service

Price elasticity

13 Which one of the following product characteristics does not affect its procing?

Packaging

14 One of the following is not an objective of pricing

To prevent competition
To have a proposed return on investment
To stabilize the price in the marketing
***None of the listed

15 Reducing the price of a product occassionally and randomly is referred to as:

Random discounting

16 The economic value of a product in the market place is influenced by:

Profit

17 Which of the following factors influence the decision to sell below or above the competitive price?

Strengths and weakness of competitors
Degree of vertical integration of competitors
Cost structure of competitor
***All the listed

18 Which type of pricing is associated with retail market?

Mark - up pricing

19 ____________ is the type of pricing commonly used by manufacturers.

Target pricing

20 __________________ are the means by which firms attempt to inform,persuade, and remind
consumers about the products and brands they sell.

Marketing communications




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Jed
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Re: NOUN TMA Questions & Answers: MKT826 - Marketing Management And Strategy

Postby Jed » Fri Jun 19, 2020 4:23 am

Email: Solutions2tma@gmail.com
Whatsapp: 08155572788


21 One of these is not a reason for product classification:

To improve the composition of the product

22 When a product is expected to provide an added benefit to its original use it is called:

Augmented product

23 Which level of product can be converted to a basic product

Core - benefit being bought

24 At what stage is it necessasy to consider the elimination of marginal or unprofitable products

Decline stage

25 Business products can be classified into _______________ categories

Seven

26 _______________ type of products are purchased when sudden problems must be solved

Unsought product

27 Which of the following should be considered to avoid product decline?

Adding new product features resulting in extra benefits
Penetrating new market
Improving advertising and sales effort
***All the listed


28 At what stage is it difficult to push sales up?

Maturity stage

29 A word, letter or group of words to give identity to a seller is called ___________

Brand name

30 When a product has a legalized version to protect it from being used by others it is called
_____________

Trademark

31 Which of the following helps to develop a consisitent pattern of behavior of a consumer?

Personality

32 ___________ determines how a consumer wiil act and react to products and services

Attitudes

33 _____________ is a determinant of consumer behavior that can be transfered from one generation to
the next

Culture

34 Which of the consumer behavior model excludes variables within the consumer?

The black - box model

35 Which approach views the induvidual as an information processor?

Cognitive approach

36 ____________ model focusses on the relationship between the firm and its potential consumers

The Nicosin model

37 ________________ is the proponent of the psychodynamic approach to human behavior

Freud

38 Which model of consumer behavior rests on the decision making process?

Engel - Blackwell - Kolat model

39 When a firm uses an established brand to introdcue a new product , it is called:

Brand extension

40 Which type of product is relatively inexpensive, and frequently purchased?

Convenience product





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Jed
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Re: NOUN TMA Questions & Answers: MKT826 - Marketing Management And Strategy

Postby Jed » Fri Jun 19, 2020 4:24 am

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41 Which type of organizational marketing specializes in particular areas where they have expertise?

Resellers

42 _____________ types of marketing organization leads large company - wide marketing efforts and
help set business overall priorities

Growth facilitator

43 When companies have an individual manager that looks after the product totally it is called:

Product organization

44 One of the following is not a benefit of marketing reseach:

Making decisions about the product or service to be produced
Use in making decisions about leaving a business
Helps to decide the target market
***None of the listed

45 Which one of the following is not a way of using marketing reseach?

To meet goals of the marketing department
To evaluating and refine marketing activities
To understand how best to market a product
***None of the listed

46 Which sub-function of marketing links the consumer, the customer and the public to the marketer
through information?

Marketing Research

47 Marketing is an approach where:

The needs and design of the consumer are taken into consideration in product design

48 Marketing is an organizational function for creating, communicating and delivering ____________ to
customers

Value

49 The type of consumer behavior that requires the least mental efforts is:

Habitual buying behavior

50 Which consumer buying behavior requires research and differential analysis of existing products?

Complex buying behavior

51 Target market is:

The segment of a potential market to whom the product can be sold

52 Which one of the follwong does not affect market segmentation?

The share price

53 All but one of the following is not a market segmenttation strategy:

Psychosomatic

54 When consumers are divided into groups according to their attitude towards a product, it is called:

Behavioural segmentation

55 One of the following is not a characteristic of an organizational market

Low but highly expensive volume of purchase

56 An organization where the brand foreman is an efficient provider of marketing services in support of
the company's key brands it is called:

Brand foreman

57 An ideal market segment must meet all but one of the following:

It must be internally heterogenous

58 When an organization operates on the basis of line and staff, it is called:


Functional organization


59 ______________ buy raw materials and machinery from producers and resellers

Producers

60 When a market includes goverment and non-profit organizations, it is called:

Institututional marketing




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Jed
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Joined: Tue Oct 10, 2017 6:37 pm
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Re: NOUN TMA Questions & Answers: MKT826 - Marketing Management And Strategy

Postby Jed » Fri Jun 19, 2020 4:24 am

Email: Solutions2tma@gmail.com
Whatsapp: 08155572788





61 One unique feature of service marketing is that:

It cannot be stored

62 Which one of these is not a problem of marketing in developing economies?

Growing population

63 Which of the following is true about the importance of marketing?

It improves the quality of life in a country
It contributes to the Gross National Product of a country
It influences the development of New product
***All the listed

64 The aspect of marketing that deals with building trust and meeting customer's long term needs is
known as:

Relationship management

65 Why are the new three Ps added to the marketing mix?

There is a growth in the service economies

66 The final three elements of the marketing mix are;

People, process and physical evidence

67 At what stage in the marketing planning process does the marketer determine segmentation,
targeting and positioning.

Stage 3

68 _____________ distinguishes two bands from each other

Quality

69 _____________ is concerned with how customers gain access to product offerings:

Place

70 Which is a good place to start when a producer is thinking of a product or service?

The marketing mix

71 In the 4 Ps of marketing distrinution is a synonym for :

Place

72 Which one of the following is not a product?

Savings account for children
Cars
Refriegerator
***None of the listed

73 When a businessman analyes his sales and profitability, it is best described as:

Inbound activity

74 A good marketer does all but one following

Delivers a product at a price that considers only the profit to the company

75 The new marketing concept is based on the philosophy of:

Customer satisfaction

76 When a commercial entity and the end user make a purchasing decision, the model is called
____________

Business to consumer decision

77 Which marketing approach focusses on the benefits to society?

Social marketing

78 The orientation of a firm that assumes that as long as its products is of high standard, people would
buy the product is:

Product

79 One of these is not a condition for marketing in an economy

Opportunities for product differentiation


80 One of the following is not a characteristic of a service

Imperishabilily





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